Copywriter. Editor. Content Manager.
I write words for money.
I’m a content writer, so this is true – bringing ideas to life and making people want things is my actual job. People pay me because I make something out of nothing. If you haven’t got web content that ranks, I’ll write some. If you haven’t got a content plan, I’ll build one. If you haven’t got a tone of voice – I’ll create one.
I make sure businesses and brands say the right things to the right people. I present complex things in their simplest form, make simple things interesting – and create interest where there isn’t any, using any platform to deliver real, tangible results.
Sometimes it’s a story, sometimes it’s a just a few bullets. But it’s always clear and compelling, entertaining or educational. Making people stop and think. Helping users solve a problem. Turning prospects into customers. And keeping them. If you need some words, let’s talk.
Portfolio.
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Blog
Simplifying the complexity of SaaS cybersecurity to generate more trials for Intruder Systems
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![NPB research news]()
Editorial
Research article for natural healthcare magazine on exciting developments in the new field of biotherapeutics
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![Westcon Flexible Payments blog]()
Blog
Upsell blog explaining benefits of switching to flexible payments and subscriptions for existing customers of global IT provider
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![Intruder Tone of Voice]()
Tone of voice
Tone of voice and brand guidelines for internal teams, PR agencies and contractors to distill the essence of Intruder and drive consistent messaging
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![Resilient remote working]()
Blog
Guide for CISOs and CEOs of remote-first businesses on how to secure their digital assets and workforce
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![Dylan Jones interview]()
Editorial
Interview with Dylan Jones, editor of GQ, for Hotel du Vin magazine
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![Westcon phishing attacks blog]()
Blog
Jargon-free explainer outlining the rise of sophisticated phishing attacks - and how businesses can protect themselves
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![Virgin Media sales toolkit]()
Sales enablement
Content and messaging to support Virgin Media sales teams with battle cards, toolkits, brochures, leaflets, emails and customer onboarding communications
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![Compliance guide]()
Blog
In depth guide for SaaS businesses detailing how to keep data safe and comply with statutory regulations
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![NPB healthy mum and baby]()
Editorial
Science-based, fully referenced article for pharmacists on how to support healthy pregnancy through nutrition and diet
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![Intruder product page]()
Product page
Optimised product page for a cyber security provider, using short-form content to drive more engagement and increase customer trials
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![Linford Christie interview]()
Editorial
Interview with Linford Christie OBE, former world record sprinter and athletics coach, for Mal Life, the guest magazine for Malmaison
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![Top DAST tools blog]()
Technical blog
Technical explainer blog of top tools for developers and DevOps to secure their SDLC pipeline
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![NPB cover]()
Editorial
Cover of Natural Pharmacy Business, the leading science-based publication for community pharmacy - edited since launch
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![JOi Mobile SIM card]()
Customer communications
End-to-end customer communications (including this new customer SIM card) for mobile network provider
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![Alan Johnston interview]()
Editorial
Interview with British journalist on his release after being kidnapped while working for the BBC in the Gaza Strip
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![Ross Noble interview]()
Editorial
Interview with comedian ahead of his show at the Brighton Festival
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![Intruder Red Cross case study screenshot]()
Case study
When British Red Cross wanted to live up to its security obligations and do good work, it turned to Intruder Pro for the ideal solution.
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![Landing page example]()
Landing page
Landing page to drive customers to sign up for a security penetration test including link to case studies
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![Social media post for Intruder]()
Social post
LinkedIn post to drive awareness of application security testing tools and drive prospects to read full blog
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![Westcon Partner Central social post]()
Social post
LinkedIn post for Westcon-Comstor promoting customer sales and support portal
What I do best.
Content planning
I understand the critical role content marketing should play in every digital marketing strategy and I’m quick to immerse myself in unfamiliar industries, uncover content gaps, visualise content strategies, and design, deploy and measure a content plan.
Blogs and long form
Long form and blog posts are my main jam. Why? Publishing regular high-quality articles is a sure-fire way to engage your audience, achieve high SERP rankings, and drive traffic to your website. Hire me to write blog posts for you – because I’m good.
SEO refresh
Want to improve your organic search engine ranking? SEO is a moving target. I can run competitor analysis, uncover profitable keywords, optimise your content, fix technical errors and identify link building opportunities to generate more traffic and rank better.
Digital content
When people see themselves in the story and how your product solves their problem, they’re much more likely to stop, buy and stay. I write humanised and persuasive content that resonates with your audience’s wants and needs – selling to them without selling.
Engaging editorial
Planning, writing, commissioning and editing both print and digital publications is my bread and butter, since I started out as a rookie journalist and sub (remember them?). Still as hungry and curious as the day I started - but with dozens of titles and projects under my belt.
Simplified complexity
All knowledge is meaningless if you can’t explain what you want to say quickly and clearly. Bringing dry data to life or pitching concepts, I do my research, ask dumb questions, create straightforward analogies, get specific, cut jargon, check facts. Result? Copy that lands.